110,000 Page Views / Month
3 minutes Average Time / Page
58% North America
58,500 Pinterest Views / Month
1139 Engaged Email Subscribers
Why Work With Us
Since we started The Unconventional Route in late 2017, we’ve grown quickly to over 100,000 page views per month (and growing fast!) thanks to our expertise at creating valuable content.
Here are three reasons you might want to work with us:
1. Non-Stop Eyeballs
Your brand won’t benefit from an immediate boost in awareness from working with us, but if you want the long-term benefits of a continuous flow of eyeballs coming from targeted Google searches, that’s our specialty. Our blog posts bring in organic trafic month after month, for years.
Here’s an example.
After a couple of businesses in the Colombian town of Jerico hosted us in March 2018, we put together a comprehensive guide to the area. As this real-time Google Analytics report shows, our guide has ranked extremely well in Google and attracted a non-stop, highly-engaged audience.
We can do the same for you.
2. Unique Content
Whatever it is we write, you can be sure it’ll be unique. We are The Unconventional Route, after all. We live by the motto of thinking independently from first principles rather than letting ourselves be swayed by what others are doing or have done in the past.
2. Constructive Feedback
We’re grateful for every brand that wants to work with us. To show our gratitude, we offer at least one piece of constructive advice to help your business be even better, whether that be improving your CTA on a homepage or adding an extra pocket to a pair of shorts you’ve given us to try.
Some of the Brands We’ve Worked With
Why Not Work With Us
Before you get too excited, here’s why you might want to second-guess working with Kim and Chris of The Unconventional Route to promote your business.
1. You aren’t guaranteed a rave review
Our readers are our priority, not you. These are our blogging commandments, which we won’t defy no matter how nicely you ask.
The Upside: If you’re not just trying to buy publicity and honestly think you deserve a rave review, you will very likely get what you deserve. And our rave review will be more compelling and believable than the one you get from a yes-man style influencer.
2. You can’t expect anyone to follow our recommendations
Our mission is to inspire readers to escape the ordinary and pursue the extraordinary by making their own discoveries and experiencing their own, unique stories, not playing follow the leader.
The Upside: There are some products that make it easier to be extraordinary that we are happy to encourage our readers to try. The same goes for hotels; everyone needs a base for their extraordinary adventures, after all.
3. You won’t get immediate returns
You definitely won’t get a heroin high of publicity from working with us because we don’t have hundreds of thousands of social media followers who will give you that instantaneous feel-good high of likes, comments, and shares you’re craving.
The Upside: Instead of heroin-like spikes from social media, we offer you vitamin-like benefits through Google traffic (…which, our analysis has found, is much more effective than social media.)
It typically takes our posts a few months to rise in the Google search rankings and start reaping your benefits, but when they do they provide a steady dose of healthy page views and attention, month after month for years, just as the above case study reports show.
Still Not Scared?
If these reasons not to work with us haven’t scared you off, we genuinely would love to hear from you!